Launch of a new MedTech brand
A new & improved solution for people with Positional Sleep Apnea from NightBalance (a MedTech ScaleUp) was launched. However, the “old” version had a problem in terms of name recognition and suffered from a “StartUp image”. With the launch a new name, positioning, visual identity and messaging had to be delivered. The only requirement was that the turquoise color remained, as this was an important part of the old identity. An identity that does not immediately have the association with a medical product, but a feeling and emotion of renewed energy and zest for life. Away from the images of apnea masks, fatigue and sleepless nights, but a discreet medical device that does not disturb you in bed. A fresh, energetic appearance that at the same time radiates that it is a proven medical product.
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